3 reasons quick-serve customers buy more at order-pay kiosks

It’s no secret that the world is moving increasingly towards self-service technology. And when you think about quick-serve and fast casual restaurants, you’ve likely already encountered order-pay kiosks. They have spread rapidly, particularly in the quick-service industry, because they deliver greater efficiency across the entire order and pay process, while also allowing your staff the time to focus on higher value activities and deliver a better experience on the floor.

And perhaps you’ve thought about deploying these solutions in your restaurant but haven’t quite been convinced by the stats. Yes, you can reallocate labor to focus on better customer service, but is it worth the investment?

It turns out, efficiency and customer service aren’t the only elements to consider.

Our customers have seen up to a 30% increase in check size when deploying order-pay kiosks in their restaurants. And to understand the reason, we need to look at your customers and what they experience when they journey through your restaurant.

1. Convenience

Order-pay kiosks allow customers to browse through the menu at their own pace and purchase what they want without the need for assistance from a cashier or having to wait in line. This convenience factor often leads to increased customer satisfaction and a smoother purchasing experience. With shorter wait times and a streamlined process, customers are more likely to take their time exploring additional items or making impulse purchases, resulting in higher overall sales.

Ensuring multiple payment options are available at the kiosk only increases the convenience factor and makes sure that the 32% of your customers that prefer to pay in cash* do not feel excluded. (*Statista)

2. Reduced Social Pressure

Some customers may feel uncomfortable or rushed when interacting with cashiers or servers, especially in busy or crowded environments. Order-pay kiosks eliminate this social pressure as customers can take their time to browse the options and make decisions without feeling judged or hurried. This reduced social pressure can encourage customers to look at promotional products, add extra items to their order, or even upgrade their choices, ultimately contributing to increased sales.

Personally, having the privacy to select everything that I want to purchase with zero shame or judgement is always my top reason for choosing self-service solutions.

3. Customization and Upselling Opportunities



Not everyone is a born salesperson, and motivating staff to engage in upselling is an ever-present challenge in this industry. Many workers just don’t feel comfortable doing it because they do not want to seem “pushy.” But kiosks can eliminate this issue by presenting upselling suggestions, complementary items, or promoting seasonal products during the ordering process, prompting customers to consider additional or premium offerings.

Also, customers sometimes don’t personlize their orders because they do not want to seem “difficult.” Again, order-pay kiosks can eliminate this issue by providing a private and user-friendly interface that allows customers to customize their orders to their preferences, resulting in greater satisfaction with the product. The interactive nature of the kiosk even enables personalized recommendations, enticing customers to add more items to their order and potentially increasing the overall order value.

Of course, these are just some of the most common drivers for increased customer purchases at order-pay kiosks. Individual preferences and behaviors vary, but the trend remains – customers tend to order more at kiosks.

Wherever your restaurant is on its self-service journey, Glory can help with our game-changing order-pay kiosks and cash management solutions.

Have a chat with our team to learn about our solutions and how they can increase profits for your business.