Banks are skilled in measuring returns. Whether it is return on assets, return on equity or return on investment, senior bank executives are fully engaged 24/7. In today’s world, there seems to be that same focus and intensity on something called “Branch Transformation” as part of an omni-channel retail banking delivery model. While this has been over-hyped as something all new, revolutionary and imperative, it really can be considered as nothing more than focusing on yet another measurable return… Return on Interaction.